Product Details

Detailed information on platform functionality.

All Product Details

Segment Overview

In the Travel Data Module, under the section of Travel Bookings, you find the Segment Overview button, which takes you to a list of all individual itinerary items. In this view, you can view and export both upcoming and past segments using more advanced filters.

Image Segment Overview

travel bookings

Passenger Name Record

A Passenger Name Record (PNR) is a booking reference that holds information about a passenger, such as name and contact information of the passenger, travel dates, itineraries, seats, etc. The Safeture Platform fetches traveler data and booking information from each PNR and matches the travelers in the PNR to end-users in our system. If the traveler data cannot be matched to an existing user, a new traveler profile will be created. We handle both pre-ticketed and ticketed PNRs, depending on your needs. 

You can import your travel data into the Safeture Platform in three different ways: through an integration with your TMC, email parsing, or manual input.

Add PNR (Passenger Name Record)

A third way to import your travel bookings to the Safeture Platform is through manual input. This is done by clicking “add PNR” in the Travel Data Module, which will take you to a page where you can enter the booking reference number, additional travel information, and even other travelers for the trip.

The user interface for adding manual PNRs consists of a three-step set-up process. Note: The function is available for Administrators only.

1. The first step is to add all segments for the booking where any number of flights, hotels, and car rentals can be added.

When adding a hotel or a car rental segment, the user must add a location to make sure the Safeture system can locate and send relevant information to any travelers connected to the booking. The location is added by clicking the globe, followed by searching for an address of the hotel/car rental service. 

2. After adding all booking segments, the user needs to add all travelers. If the travelers are not already in the system, it is possible to create new traveler by entering name and contact information. It is possible to add multiple travelers at this step.

3. As a final step the user can review all entered data before saving.

Image Add PNR

Manual add pnr

List PNR (Passenger Name Record)

The lis of PNRs is designed to keep Administrators informed of any issues related to the incoming PNR data. On this page, you can quickly sort out PNRs with any potential “issues”. The issues relate to mismatches between the traveler data from an incoming/integrated PNR and the existing traveler/user profile in the Safeture system. Below you find a list of PNR issues highlighted in this section of the Travel Data Module:

Duplicate emails:

The number of travelers where the email address of the traveler already exist within the system, but name and/or phone number cannot be matched with the existing user.

Missing emails:

The number of PNR traveler profiles that did not have any email address set.

Blacklisted emails:

The number of traveler email addresses that contained a blacklisted email address.

In addition to the issues above, the page displays additional information on how many traveler profiles that has been added in the selected filters:

New travelers:

Indicates how many new traveler profiles that has been created, i.e. where no matching contact information was matched with existing users.

Matched travelers:

The number of travelers that was successfully matched with existing users.

Note: It is also possible to subscribe to a daily email with a summary of the last 24 hours of PNRs, to be able to detect PNR matching issues. The setting is available under the top right settings menu.

Image List PNR (Passenger Name Record)

Email Parsing

Safeture also provides an option to integrate travel booking data by sending booking confirmations to a dedicated email address. These emails will automatically be parsed to retrieve both booking information and traveler data, which the system will connect to existing end-users. This feature gives both end-users and TMC the ability to integrate booking data to the Safeture Platform without any major integration work. 

Read how to perform parsing through email.

Image Email Parsing

Email Parsing

Integration with your TMC or GDS

If you integrate the Safeture Platform with your TMC or GDS, you can view all trips made by end-users, locate high-risk bookings and find other useful information on travel bookings made by your organization to better mitigate risk.  

During the onboarding process, Safeture will contact your travel providers and arrange for the connection between the travel providers and Safeture.

Image TMC Integration


Communication Overview

The Communication module offers a reliable way to communicate with your employees in critical situations.

You can communicate to groups or individuals through either One-Way Messages or Chats. The Communication module enables you to select recipients based on different types of shared parameters such as location, behavior, travel bookings, place of work, emergencies, tags, group belonging, and so on. The platform will inform you if the message was sent successfully or not.

Thanks to its advanced routing engine for sending SMS, you will achieve much higher deliverability rates. In practice, this means that if the system detects problems during sending, it will try alternative sending routes and retry sending up to 50 times to achieve the highest deliverability possible.

If you want to access old chats or messages, they can be found under archived chats and in the message log.

Chats and One-way-messages

There are two different interfaces for sending a message – new chat or new one-way message.

  1. Chat

Chats is a two-way communication channel between an Administrator and one or more end-users. In the Chats interface you can see how many responded they are OK and initiate a new chat with the ones that are not.

  1. One-way-message

One-Way Messages are used to send messages where the Administrators do not expect any replies from the recipients. Email is the default communication channel for One-Way Messages, but in the sending options, you can choose to also send it as an SMS.

Chat Interface

Chat Interface

High-quality SMS

In the sending options, you are given the option to send a high-quality SMS, which is the term used for the advanced SMS routing engine where the system will try alternative routes and multiple re-sends if delivery fails.

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After sending a message you can choose to save the settings – i.e., the chosen recipient filters, sending options, and message content as a template to re-user the next time you are going to communicate to the same group or when a similar situation has occurred.

Note: Templates are separate instances between Chats and One-way Messages, meaning that you cannot access a Chat Template when sending a new One-way Message and vice versa.

Image Templates


Quick Add and Advanced Filtering

  1. Quick Add

The search bar in the interface for sending a message lets you quickly add recipients by simply searching for a facility, end-user, Dynamic Filter, or group.

  1. Advanced Filtering

Advanced Filtering offers a more powerful way to select recipients. You can select recipients based on several different parameters such as an end-user’s location on the map, their last contact with the app, if they are currently home or traveling, if they have an upcoming travel booking to a certain destination, etcetera. After selecting your desired parameters, you can save those settings as a Dynamic Filter to use in the future.

Image Advanced Filtering

Dynamic Filters

WWith Dynamic Filters, Administrators can save any kind of filtering of recipients to reuse later. This allows for filtering and organizing recipients under the same parameters at a different time, so the results will be different. If the filtering has been done based on location, for example, the recipients might vary depending on where end-users are at the time the message is being sent.

Image Dynamic Filters

Dynamic Filters

Archived Chats and Message Log

In the Chats submenu, you will find all chats — both ongoing and archived. If you, as an Administrator, choose to archive a chat, it will not be possible to send any more messages through it, and it will be deleted for the end-user. The Message Log contains information about all the messages that have been sent. The Message Log contains messages sent through One-Way Messages and automatically generated invitation messages that were created when initiating a chat.

Image Archived Chats

Image Message Log

Content Video

Content Overview

The Content module contains three types of content you can edit: Country Information, Risk Levels, and Alerts.

Country Editor

The Country Editor gives you the option to customize the Country Information within your account. Options for hiding and adding to the default content is also possible here. The information is categorized under the following headings: Overview, Travel, Culture, Medical and Covid-19. The changes done will be reflected both in the Safeture Mobile Application and Web Portal.

Image Country Editor

Custom Alert Video

Custom Alerts

You are not limited to only using Safeture’s own alerts. If you as an Administrator may wish to publish additional alerts yourself, the Custom Alerts feature enables you to do so. The information you need to create a new alert is a title, risk category, severity degree (low, medium or high risk), text about the event, advice on how to act, one or more locations, and selected affected countries.

Image Custom Alerts

Risk Levels

The Risk Levels sub-menu contains a list of the overall risk levels for all countries. By clicking edit you are presented an editor where it is possible to set a new Overall Risk Level, which will override the default risk levels set by Safeture’s team of analysts. Such a change will impact the overall risk level shown under the safety tab for that country in the Safeture Mobile Application, The pre-trip emails, Travelers in risk zones widget on the Dashboard, and under Country Information in the Web Portal. If you click on that country on the Risk Map in the Security Overview you will also get updated information on the overall risk level.

For Administrators with access to multiple customer accounts, special permission can be given to edit all risk levels for all customers at once.

Image Risk Levels Editor

Analytics Video

Analytics Overview

The Analytics module presents data within a variety of categories, including travel, alerts, emergency response, and platform usage.

Most data views offer options to filter the displayed data in several ways. By filtering or clicking on different parts of the data in the charts, you can drill down to a more granular level.

Note: No personal information is visible within the Analytics module, and the data presented in the Analytics module reflects your organization’s Data Retention Policy.

Travel Risk

The Travel Risk section provides you with information on the number of travel bookings per month, with higher risk bookings distinguished from the rest. You can also select an area on the world map to only include data from in the chart.

Image Travel Risk

analytics travel risk


The travel section provides information on the number of PNRs (Passenger Name Records) per month from integrated Travel Management Companies and/or parsed data via email. Other type of travel data included are the number of bookings, travelers, Co2 emissions (estimated tonnes) and kilometers traveled.

Image Travel


The Alerts section allows you to analyze alerts that have been published on the platform. The source of the alerts includes both alerts published by Safeture’s analysts, as well as any Custom Alerts or third-party alerts. This section gives you the option to drill down into alerts per category, country, and month. 

Image Alert Data

Image settings


The Message tab displays data on messages that have been sent through the platform. Messages are organized into the following categories: 

  1. Push messages: Any kind of push message sent to app users (alerts, chat requests, flight information, etc.).
  2. SMS Sent: Number of SMS messages sent from the platform. 
  3. SMS Delivered: The number of successfully delivered SMS messages. 
  4. SMS Admin Messages: The number of custom SMS messages sent by an admin from within the Web Portal.
  5. Welcome Messages: All welcome messages sent to users crossing a border. Normally sent as SMS messages but can also include push messages.

Image Message

analytics message


In the emergency section, you find data connected to your emergency management. Here you find data onIn the Emergency section, you’ll find data connected to your emergency management. This includes data on the total number of emergencies — i.e. when the end-user has pressed the emergency button in the Safeture Mobile Application. The section also displays the average minutes it has taken to resolve an emergency, as well as the maximum minutes to resolve an emergency. You can easily make historical comparisons to see if your emergency response is improving or not.

Image Emergency Data

Analytics Emergency

App Usage

The App Usage section displays a detailed view of all user interactions in the Safeture Mobile Application. It identifies what type of content end-users are clicking on, the number of unique user sessions, actions, etc.

  1. Number of Sessions: A session is defined as the time from when a user opens the app until the app is closed.
  2. Number of Actions: An action is any type of click inside the app.
  3. I’m OKs: The number of clicks on the I’m OK button available on high- and medium-risk alerts. 

Image App Usage

Image settings

Web Usage

In this section, you’ll find charts of the number of logins on the Safeture Web Portal and the number of sessions.

Image Web Usage

web usage analytics